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With the growing prevalence of search engine marketing, several organizations are electing to run their SEM programs in-house instead of outsourcing to a professional firm.  While there are numerous tools and resources available to help companies incorporate these programs internally, most are rather basic and overlook many of the vital aspects that make up a truly effective SEM campaign.  Before you go to set up shop, get to know the five main reasons in-house SEM programs falter.

1.) SEM is Time Intensive – Unlike traditional media, SEM is not something you can simply do once and forget about.  These campaigns often consists of thousands of keywords that must be thoroughly researched as well as landing pages that must be carefully crafted in a way that appeals to search engines and visitors alike.  All of this needs to be done regularly to make sure you are getting the most out of your marketing dollars.  Although some possess the skills, most in-house teams simply do not have the time to commit to an SEM program that will give them the best results.

2.) SEM is all About Dedication – Google Ad Words and other paid advertising campaigns demand maintenance on a daily basis in order to maintain the company budget and ensure the best results.  If other projects takes away the team’s ability to dedicate to the SEM campaign, you will have trouble identifying your most fierce competitors and ultimately, making your campaign more effective.

3.) SEM Can be Competitive and Expensive – Reputable SEM firms have a knack for analyzing a budget and preventing their clients from overspending.  At the same time, many in-house teams fail because they are not able to maintain the budgets they sat aside for the campaign.  A skilled professional can implement measures and polices to help maintain costs while ensuring that the budget is well managed and evenly allocated across the campaign.

4.) SEM Demands Accurate Tracking and Analysis of Performance - Try as they may, but a large number of in-house programs suffer from insufficient reporting.  The beauty of SEM itself is that it is a results-driven marketing tactic so therefore, the best way to gauge the performance of your campaign is through detailed reporting.  An expert firm can help you understand what part of your program is doing good as well as what areas need improvement.  This is done by analyzing critical data, setting benchmarks and optimizing the campaign itself.

5.) SEM Requires an Awareness of Search Engine Polices

Many organizations find themselves in undesirable predicaments once they are banned or penalized for engaging in SEM practices that do not fall in line with search engine policies.  These practices can bring forth damaging results as your site could end up banned by Google, Yahoo and other major search engines.  By outsourcing to a reputable SEM firm, you can get the assurance of a trained and certified team that knows the search engine policies and uses them to measure the overall effectiveness of your campaign.

Source: http://webhostinggeeks.com/blog/2009/09/25/top-five-reasons-in-house-sem-programs-fail/

Though Red Hat Linux and Microsoft Windows are currently prevalent on the market, Unix is making a comeback as a viable web hosting solution.  The platform offers all the power and stability of Linux at a price that is often considerably cheaper than Windows.  Many web hosting operations are currently run on Unix-based systems that range from Mac OS X to FreeBSD.  While these platforms are great alternatives, this article will give you five reasons why Unix itself makes a great choice for your hosting needs.

1.) Tried and Tested

Unix is arguably the most dependable operating system for the network server and web hosting environment.  The platform has thrived for more than 30 years and has been tightly integrated with the internet since its inception.  Although other systems have received worthy improvements over the years, Unix is a time-tested platform, offering the power and flexibility needed to meet a wide range of hosting needs.

2.) Unrivaled Stability and Security

During its tenor in the hosting industry, Unix has proven to be notably faster than other operating systems.  It also has a reputation for having the ability to create the most secure hosting environment imaginable.  These qualities have made it a mainstay in the world of corporate business and e-commerce.  Perhaps the greatest benefit Unix offers is its high level of stability and performance.  Unrivaled processing power and a rock-solid core makes it an ideal choice for simple web pages and complex applications alike.

3.) Unmatched Reliability

While Microsoft Windows offers a graphical icon-based interface for added simplicity, Unix has no GUI at all.  This dramatically reduces overhead and allows the system to dedicate the full power of the hardware to quickly and efficiently serve web pages when they are requested.  Even in a shared hosting environment, Unix is virtually impervious to server crashes or any types of faults caused by administrative errors dues to its user-level permission structure.  When used as a platform, it can help create a fault-tolerant web server with the ability to prevent potentially damaging processes, thus enabling your website to continuously run smoothly.

4.) Extremely Compatible

Being a veteran server operating system, the Unix platform is largely supported by software developers and vendors.  The software integrates seamlessly with Apache, PHP, Perl, MySQL and other web technologies commonly used with Linux.  It also offers full support for Microsoft FrontPage, a web design and management tool that was once only available in Windows-based hosting plans.  Thanks to compatibility enhancements, FrontPage can now run flawless on both Windows and Unix servers alike.

5.) Affordable and Easy to Use

Several have the misconception that Unix is an open-source operating system.  This is not true.  In fact, its source code is under license with numerous vendors and much of the core remains proprietary.  However, Unix hosting still tends to be affordable because of its integration with free and low-cost open-source products.  And while naturally a more complex system, this platform is just as user-friendly in the typical shared hosting environment as Windows or Linux.  Therefore,  it does not matter if you are an inexperienced webmaster or a novice, Unix hosting can offer all the power or simplicity you need to succeed with a website.

http://webhostinggeeks.com/blog/2009/08/28/five-reasons-to-choose-unix-hosting/